Chronicles of Narnia and commercialism

This article on the commercialism of Chronicles of Narnia was one of the coolest I've ever read about the movie and the ensuing "junk." Although that silver chain with the red lion on the shield pendant still tugs at my emotions, I think that this article has quite a few good things to say about commercializing ideas.

Another brilliant idea from Wheaton. Some day I'd like to visit that college. Hannah? Let me know when you get in...I'll come visit :-)